Heinz started a mustard war last week when it announced that it would begin selling mustard in grocery stores, encroaching on a market long dominated by French's. And now French's is hitting back by introducing its own ketchup -- escalating a conflict that can only be described as The Great Condiment War Of 2015. Last week, Heinz released a mustard ad that took a dig at the competition and now French's has even launched a similar commercial offensive in a new TV spot: "At French's," the ad's voi...
French's Hits Back In Its War With Heinz By Introducing New Ketchup
The Huffington Post - 25 Apr 2015 02:54
Heinz started a mustard war last week when it announced that it would begin selling mustard in grocery stores, encroaching on a market long dominated by French's. And now French's is hitting back by introducing its own ketchup -- escalating a conflict that can only be described as The Great Condiment War Of 2015. Last week, Heinz released a mustard ad that took a dig at the competition and now French's has even launched a similar commercial offensive in a new TV spot: "At French's," the ad's voi...
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